Proprietary Product Sales Forces
Proprietary
products are marketed under the “Duramed Pharmaceuticals,
Inc.” label by two sales teams.
Women’s
Healthcare Sales Force
The Duramed Women’s Healthcare Sales Force is made up
of 250 people, including sales representatives and managers. The sales force promotes the SEASONIQUE™ extended-cycle oral contraceptive product, ENJUVIA™ hormone therapy product, and Plan B® emergency contraceptive product and will market additional female healthcare products that the Company may develop or acquire.
Specialty
Products Sales Force
Duramed has a 103-person sales force that promotes its SEASONIQUE™ extended-cycle oral contraceptive, ParaGard® T 380A IUD, Mircette® oral contraceptive and Kos Pharmaceuticals, Inc.’s Niaspan® and Advicor® cholesterol treatments to obstetricians, gynecologists and other practitioners with a focus on women’s healthcare.
The promotion of Niaspan and Advicor is the result
of a co-promotion agreement with Kos. This sales force may also
promote additional products as Duramed develops or acquires
them.