Generic Business Strategies
Barr focuses
generic development activities on generic versions of branded
products that possess some combination of unique factors that
have the effect of limiting competition. Such factors include
difficult formulation, complex and costly manufacturing requirements
or limited raw material availability. By targeting such products,
the Company believes that its generic products will, in general,
be less affected by the intense and rapid pricing pressure often
associated with more commodity-type generic products. As a result,
the Company’s generic products generally have few competitors
or are able to enjoy longer periods of limited competition and
thus generate profit margins higher than those often associated
with commodity-type generic products.
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Unique Generic Products
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Patent Challenges
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New Technology Platforms
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Corporate Development
Product Guide 
