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History of the Generic Industry

The generic drug industry can trace its founding to the mid-1960s, when an effort by the government to prove the safety and effectiveness of pharmaceuticals manufactured prior to 1962 opened the door for the full-scale development of generic products. In 1962 the National Research Council of the National Academy of Sciences was instructed to evaluate all drugs that had been approved for use prior to 1962. The Drug Efficacy Study Implementation (DESI) program reviewed more than 3,000 products. The resultant list described which products were effective for all claimed indications, and which were probably or possibly effective for claimed indications, and those that were ineffective for claimed indications.

As a result of the review of these products, generic manufacturers were able to file for approval to manufacture products that had been ruled effective without the need to conduct biostudies. Thus, a number of "older" medications (pre-1962), if made to the prescribed chemical formula, were able to enter the market without additional study. Although the first step in the development of a fledgling industry, more than a decade passed before additional legislation created the right environment for the generic pharmaceutical industry as it is known today.

The milestone often acknowledged as the start of the modern generic pharmaceutical industry was the approval of the Drug Price Competition and Patent Restoration Act in 1984. This law, often called the Hatch-Waxman Act, permitted manufacturers to file Abbreviated New Drug Applications (ANDAs) for generic versions of all post-1962 approved pharmaceutical products. To be approved under an ANDA, the manufacturer had to submit detailed information regarding bioequivalence, manufacturing processes, etc., to prove that the generic version was equivalent to the branded version. (This level of testing was not required for pre-1962 products.)

The Act opened the floodgates for generic competition for pharmaceutical products, creating the modern generic pharmaceutical industry. Since 1984, the generic industry has grown to more than $16 billion in annual sales, representing more than 53% of all prescriptions filled in 2004.

In 1998, the Congressional Budget Office (CBO) published an analysis of the contributions of generic medicines during first 15 years of the modern generic industry. The CBO study found savings to consumers to be enormous. "CBO estimates that in 1994, purchasers saved a total of $8 billion to $10 billion on prescriptions at retail pharmacies by substituting generic drugs for their brand-name counterparts."

The study also found that while good for consumers, generic competition has also been good for innovation within America’s brand pharmaceutical industry. "Between 1983 and 1995, investment in R&D as a percentage of pharmaceutical sales by brand name drug companies increased 14.7 percent to 19.4 percent. Over the same period, U.S. pharmaceutical sales by those companies rose from $17 billion to $57 billion. Overall, then, the changes that have occurred since 1984 (the Hatch-Waxman Act) appear to be favoring investment in drug development."

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